More than just a beanie

The Aussie Merino Beanie Wrap

The versatile design lets you style it 6 different ways. Wear it as a beanie, bandana, snood, neck scarf and more! The perfect companion for comfort, warmth and adventure!

Shop our headwear
  • Australian Made & Owned

    Every piece of our headwear is proudly made in Australia by our small family business, from knitting and finishing to packing, with the help of our refurbished 1930s knitting machines.

  • 100% Merino Wool

    Our Merino Beanie Wraps are made from 100% super-fine 17.5 micron Australian merino wool for an ultra-soft and naturally comfortable feel.

  • Features & Benefits

    The Merino Beanie Wrap can be worn six different ways and is naturally lightweight, breathable, temperature regulating, and odour-resistant. Making it perfect for everyday wear, travel, and outdoor adventures.

Welcome to Loving Headwear

We’re Loving Headwear – a small, family-run business proudly based in Burleigh Heads, Australia. For over 30 years, we've been crafting beautiful, high-quality headwear right here at home.

Each piece is thoughtfully designed and lovingly handmade using our restored 1930s knitting machines, blending vintage charm with modern comfort. Every stitch is done in-house, ensuring quality and care from start to finish.

While we've grown over the years, our values remain the same: authenticity, craftsmanship, and heart.

Thank you for supporting handmade, local and family-owned.

With love,

The Loving Headwear Family

Find out more!